[ Video ] View: Sonian’s Next-Generation Archive

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View is packed with features that make it easier than ever before to access and interact with your data. See for yourself!

About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


[White Paper] Best Practices for eDiscovery and Regulatory Compliance in Office 365

[White Paper] Best Practices for eDiscovery and Regulatory Compliance in Office 365

Don’t miss this valuable information about eDiscovery and regulatory compliance in Office 365 in this detailed white paper from the experts at Osterman Research.

Get the white paper right now!

Forrester Wave Report Names Sonian a Strong Performer

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Forrester Wave Report Names Sonian Strong Performer by Derek Peplau
In today’s increasingly digital world, companies are generating more data than ever before, and most understand the need to not only protect that information, but also that there is a great deal of value in that data in aggregate. Back in 2007 when Sonian was founded, both the challenges posed and opportunities created by big data weren’t so readily understood. Our founders realized earlier than most that cloud companies and the technology architectures required for them to be successful were going to be the next big thing in order to support businesses’ need to manage, protect, and make the most out of this vast sea of information.

With that in mind, I’m excited to announce today that Sonian has been rated as a Strong Performer in The Forrester Wave™: Information Archiving Cloud Providers, Q4 2016 (subscription required).forrester-wave-sonian

Specifically, Forrester noted Sonian’s search capabilities, citing that, “customers report high satisfaction with search and ease of applying legal holds at an item level…” Sonian achieved the highest possible score in the archive repository, cloud architecture, data sovereignty support, analytics, customer base, and pricing models criteria. The Wave report also recognized our contributions to the ElasticSearch project, which we’ve been involved with since its inception. ElasticSearch is an integral part of our focus on building fast, phenomenal search experiences for our archive product.

Forrester also pointed to the importance of analytics capabilities in turning archives into sources of insights, “Innovative vendors are augmenting the essential compliance capabilities of [cloud archives] with analytics, advanced search, and machine learning to support increasingly sophisticated use cases.” In its report profile, Forrester noted, “Sonian envisions its archive as a business insights platform, using analytics to extract trends and patterns from archived information.”

“The Forrester Wave is the industry benchmark for information archiving cloud providers,” said Tim McKinnon, president and CEO, Sonian. “I believe that Sonian’s position as a ‘Strong Performer’ speaks to our proven track record for providing companies with best-in-class cloud archiving and data insights platforms. Our archiving and analytics capabilities make it easy for customers to preserve, access and act on their communications data – and apply these insights to their businesses to reduce risk and increase productivity. We believe that Forrester has recognized the strength and value of our offerings.”

At Sonian, we see tremendous possibilities for the largely untapped communications data companies produce and receive every day. This information has enormous potential value beyond its transactional component (which is where most companies stop thinking about it). In fact, we believe this data is one of the greatest untapped resources an organization has, and, with the right analytics capabilities, it can be used to proactively identify security risks, protect intellectual property, improve operational performance, and simply make better business decisions.

We’re looking forward to continuing our tradition of innovation in the cloud to help our customers and partners protect and derive maximum value from their communications data.


— Derek Peplau is vice president of marketing at Sonian.


About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


[White Paper] Best Practices for eDiscovery and Regulatory Compliance in Office 365

[White Paper] Best Practices for eDiscovery and Regulatory Compliance in Office 365

Don’t miss this valuable information about eDiscovery and regulatory compliance in Office 365 in this detailed white paper.

Get the white paper right now!

Unlocking the insights in your email data

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careers_test_2

Recently, Sonian introduced View Insights, an enterprise-class email analytics and reporting tool that helps organizations get more from their current investment in email security. View Insights works by taking the unstructured data in your email archive and making sense of it, uncovering actionable insights in a way that was never before possible.

In this post, I’ll provide a more detailed overview on the host of features View Insights offers and demonstrate how the platform unlocks your data’s potential by exposing critical information for security, risk mitigation, data loss prevention and compliance.

 

Investigate and Act

Here at Sonian, we refer to the visual presentation of each analysis as a card, but no matter what you call it – a card, a widget, a tile, a thingamabob – it provides a meaningful, top-level insight on a critical email security issue.

From each card, you can further investigate areas of concern by expanding the results of the analysis and drilling down to view a list of relevant emails and, ultimately, the body of each of those emails. Being able to access the email content and not just the metadata is crucial in determining the severity of the potential threat and prioritizing actions to neutralize it.

 

Security Card
The Security card reports emails which contain sensitive or personally identifiable information including credit card numbers, Social Security numbers, Driver’s License/State ID numbers, bank account/routing numbers, etc.

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  • Know when personally identifiable and other sensitive information is being sent or received via email in order to identify culprits and end the behavior
  • Ensure preventative services are working to block emails with offending content
  • Confirm “secure” systems are truly secure (ie. a system through which customers provide PII generating and sending an email copy of that data is NOT secure)

 

Attachments Cards

The Attachments cards shows all emails which contain attachments, categorized by name and type.

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  • Prevent data loss by as confirming that confidential documents are not leaving the organization
  • Identify individuals who are sending important documents to their personal address as a risk for attrition
  • Spot malware that may be coming into the organization via executable files

 

Volume Card

The Volume card measures the number of emails sent and received by individuals in your organization and compares each against the average.

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  • Identify individuals whose email volume is dramatically higher or lower than the rest of organization’s to investigate potential issues
  • Be aware of unusual email activity that may be a warning sign for attrition such as when a top performing sales person’s volume drops or when someone starts forwarding large amounts of email to their personal inbox or to an external domain
  • Find stagnant mailboxes and remove them for cost savings

 

Domains Card

The Domains card lays out which external organizations individuals within your organization have communicated with most frequently.

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  • Enforce policies regarding email and internet usage
  • Determine whether or not employees are using required systems (e.g. ensure support ticketing system are not bypassing via email)
  • Confirm data is not being leaked externally, particularly to competitors
  • Evaluate activity between top prospects and customers to ensure proper levels of attention from sales and support teams

 

Popular Terms Card
Popular Terms card uses advanced text analytics algorithms to determine words that are used most commonly in the body of  emails sent and received by your organization.

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  • Identify and proactively address issues that are being discussed which may have not yet been escalated to the proper level
  • Get a directional understanding of the company’s current sentiment/health
  • Compare popular topics of conversation to corporate expectations of what is being communicated about

 

Sonian’s View is the only email archiving solution currently in market that offers this type of  analytics and reporting so you can proactively act on your data and nip problematic content or behavior in the bud before it escalates into a much larger problem. Using Sonian’s patented and industry-leading suite of analytical, monitoring and security technologies, our platform now provides users with the ability to derive more meaningful and actionable insights from their business communications.

Get more details:


— Michelle Drozdowski is senior product manager at Sonian.


About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


[White Paper] Next-Generation Archiving

[White Paper] Next-Generation Archiving

Don’t miss this detailed white paper from the experts at Osterman Research about archiving’s vital role in extracting meaningful business intelligence and additional value from electronic content.

Get the white paper right now!

Have you seen this latest cloud news?

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Rebecca Peng

There’s plenty of great cloud industry news lately!

From increased adoption rates by enterprises to easier migration solutions, things keep looking up for the cloud and those who take advantage of it.

Here’s three recent articles about the continued successful rise of cloud computing:

InfoWorld: Wake up! The private cloud fantasy is over
Private clouds have peaked and their growth will slow as enterprises increasingly focus on public clouds.

Tech.co: 7 Reasons Why Startups Should Migrate to the Cloud
Businesses that migrate to the cloud have proven to be more agile and effective, especially when they can scale their IT infrastructure.

Rackspace: Cloud Migration vs. IT Transformation
This video covers cloud deployments for businesses that have decided use some aspect of cloud computing, but need more details about the many options available.

There’s no denying it: The cloud continues to gain momentum with enterprises. How is your business using the cloud? What do you think the next big cloud innovation will be?amazon-teach-using-cloud-computing-effectively


— Rebecca Peng is the marketing co-op at Sonian. She is a student at Northeastern University and pursuing a combined degree in Information Science and Business Administration.



About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


[Special Report] Cloud-Based Email Archiving 

[Special Report] Cloud-Based Email Archiving

See for yourself how successful MSPs are bundling email archiving with the related offerings they already sell to generate a new line of monthly recurring revenue.

Get your FREE Special Report right now!

[White Paper] Next-Generation Archiving: Extracting Intelligence From Your Electronic Archives

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1_SonianCover_Binary

Use analytics to get actionable results and gain a competitive advantage…

Extract insight and intelligence from archived data…

Leverage the best next-generation archiving solutions…

Electronic content archiving is entering its second phase – what we’re calling Archiving 2.0 or Next-Generation Archiving.

While the defensive role of archiving remains critical and is an important best practice for every organization, decision makers need to consider archiving’s vital role in extracting meaningful business intelligence and additional value from the electronic content the organization already possesses.

Get all the details in this new white paper from the experts at Osterman Research.

Traditional drivers for archiving – focused primarily on regulatory compliance and litigation support – will continue to be important, but next-generation archiving will be an important driver for deployment of new archiving solutions. In addition, next-generation archiving will enable compliance departments to get ahead of litigation and regulatory issues by proactively monitoring interactions for potential issues before they are surfaced by external entities.

Warning: Most current archiving solutions are not designed to be used as next-generation archiving systems and will need to be either supplemented with new capabilities or replaced. Only 10% of organizational decision makers and influencers surveyed for the white paper believe their current archiving solution is capable of supporting next-generation capabilities.

Don’t miss out on this valuable information! See for yourself why every organization should deploy a next-generation archiving solution to extract insight and intelligence from its information archives.

Get the white paper right now! 


About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


Cloud Archiving Facts. Vs. Myths

 

Facts_vs_Myths_coverKnow the truth – and avoid the data preservation pitfalls.

Get your FREE copy now!

Sonian launches analytics solution for email security

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careers_test_2Email security just got more effective and affordable! It’s great news for IT professionals tasked with solving that budgeted business problem and dealing with risk mitigation, data loss prevention, compliance, anti-spam, filtering and quarantining. That’s why I’m excited to announce the launch of our newest product, View Insights, an enterprise-class email analytics and reporting tool that helps you get more from your current investment in email security solutions without adding complexity or high costs.

View Insights allows businesses to secure, de-risk and better understand their most used communications medium by bridging the gap between reactive and preventative services. You’re likely already buying a security and compliance package that includes an email archive and maybe even quarantining and filtering services. But that package has two gaping holes in it: the inability to proactively let you know of unusual and potentially suspicious activity before it’s reported to you from an outside source and to inform your preventative services of new threats to enhance their effectiveness.

Think about it…would you buy a house and insure it in the event of a fire, but not guard it against a catastrophic event by installing the proper smoke detectors? When a fire starts, you want to be able to extinguish it as soon as possible, before your home becomes a total loss. When you combine your email archive (the insurance) with email analytics (the smoke detectors), you’re adding a layer of protection that, while seemingly critical, has been overlooked until now. Couple that with a preventative firewall — literally or figuratively — and you now have a comprehensive security package.

[Click on image to view full size in a new browser window.]

View Analytics

View Insights works by taking unstructured data and making sense of it, providing you with actionable insights that lead to enhanced security, risk mitigation, data loss prevention and compliance.

Here are just a few of the insights that can help an IT Admin in their quest for email security:

  • Learn when PII and other sensitive information is being sent or received via email
  • Validate that confidential data is not being leaked externally, particularly to competitors
  • Be warned when individuals display unusual email activity behavior
  • Enforce policies regarding personal and professional email usage
  • Confirm employees are using required systems (ie. support ticketing systems) and not bypassing them via direct emailing
  • Receive notifications when emails with confidential information, profanity, or compliance terminology (HIPAA, FINRA, etc.) leave the organization

Sonian recently announced the new View Archive , an advanced solution that makes it easy to preserve and access your critical data. View Archive is the only email archiving solution currently in market that offers analytics and reporting so you can also proactively act on that data. Using Sonian’s patented and industry-leading suite of analytical, monitoring and security technologies, our platform now provides users with the ability to derive more meaningful and actionable insights from your business communications.

Get more details:


— Michelle Drozdowski is senior product manager at Sonian.


About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


[Webinar] Illuminating the Dark Data in Email

Illuminating Dark Data Webinar
Get a look at the cutting–edge data visualization tools being developed by Sonian with Founder and CTO Greg Arnette.

Watch the recorded webinar.

5 enterprise tech trends for 2016

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about_greg

As Sonian’s greater mission is to help enterprise IT migrate from on-premises systems to the cloud, we know that archiving and information governance workloads are the first to “move on up to the top.”

To better serve our customers, we’re always working to identify enterprise technology trends that are at the beginning of the adoption curve. Here are five we’re keeping an eye on in 2016:
2016 is going to be an exciting year for technology!
How the 7 cloud freedoms make Sonian possible

1. IT becomes the department of “yes”
IT’s influence has waned in many organizations. IT, by their own admission, became the department of “no.” It’s ironic, considering IT previously was the group that brought innovation to their respective businesses – innovation that delivered distinct competitive advantages.

But even IT couldn’t keep up with the pace of innovation and fell victim to legacy thinking and was viewed by line of business managers as obstructing progress. That’s why Salesforce.com, Workday, Hubspot, Intacct, etc. took off. There are more than 1,400 enterprise SaaS apps that can be procured without IT involvement. Sales, marketing and other line of business departments grew tired of waiting for IT’s approval and began to go around IT. Researching, purchasing, and implementing their own solutions, they pushed the IT gatekeepers to the side. But IT is about to come roaring back to being relevant again.

Specifically, IT will start to reinvent itself in 2016 and become the department of “yes.”

In fact, the CIO role will be redefined dramatically. CIO historically means Chief Information Officer. In 2016, that will shift to Chief Innovation Officer. A new role is emerging called Chief Data Officer. CIO and CDO responsibilities will merge together as part of IT resurgence.

IT departments of the future will be smaller and more efficient. They will focus more on value-added services and let the cloud manage the undifferentiated heavy lifting. No longer is managing an on-premises Microsoft Exchange server a value add; the cloud can deliver commodity-priced email cheaper than self-managed. This means fewer people are needed and their skills must evolve to focus more on business needs and less on mundane technical tasks.

It’s the end of “average IT.”

IT in 2016 will provide overall technical oversight in the form of information security, compliance and governance for SaaS applications and will be the guardrails that prohibit a business manager from making poor technology choices. IT will ensure SaaS vendors are using state of the art and trusted security controls. IT will enforce new standards, such as multifactor authentication, and will vet vendors for best practices.

Finally, IT will provide value-added services by analyzing the reams of business data contained in the dozens of SaaS apps used by a modern enterprise.

2. Cloud gets cheaper
The cloud will continue to be easier to use and less expensive. We won’t see the dramatic price cuts of the past few years, but with healthy competition and exponential innovation, the major cloud vendors will keep each other in check and continue to drive pricing lower because they are figuring out new ways to manage their infrastructure at lower cost.

Amazon’s new Elasticsearch as a service is a great example of “getting less expensive.” Prior to this new capability, if you wanted to run Elasticsearch on AWS, you had to self-manage compute (EC2) storage (EBS) and configure various networking settings (VPC & IAM) for reliable operation. Not a trivial matter. Now, with the new Elasticsearch service, the same capability is available in a turnkey, pay-as-you-go offering that requires no Elasticsearch configuration expertise. And it’s less expensive overall when you factor in headcount.

In 2016, we’ll see three major cloud providers and a handful of niche players. Amazon Web Services, Microsoft Azure and Google Compute Platform will be the dominant public cloud providers, each offering an array of similar capabilities and similar price points. Each will succeed based on different factors.

AWS will remain the largest and most advanced. Their five-year head start gives them an innovation cadence akin to compounding interest on an investment account. It’s really hard for anyone else to catch up and AWS’ new services are so attractive that they virtually guarantee a certain degree of lock-in. Every major new startup (except Snapchat) is running on AWS. Amazon is also figuring out the enterprise, after winning the hearts and minds of startup founders.

Microsoft continues to be a major player, thanks to dominance in the enterprise and the comfort IT decision makers have with .NET, SQL Server and Office platforms. Azure will continue to offer more IaaS and PaaS services and price match or be lower than AWS or GCP.

Google needs to figure out the enterprise and will leverage the growing Google for Work platform to make inroads. Some startups that are machine learning or AI-focused will choose GCP over AWS as the primary platform.

The cloud market is looking like the other major markets in our economy. Whether automobile, media, airlines or banking, there always seems to be the “Big 3” major providers and up to a dozen smaller players satisfying niche needs. In 2016, that’s also how the cloud market will look.

3. Cloud gets simpler
Another trend to expect in 2016 is that the cloud will get easier to use. The major cloud providers are investing heavily in making the cloud more approachable for enterprise IT. All the raw horsepower at our disposal will be packaged into quick start templates that ensure an easy, secure and reliable deployment. Every on-premises service will have a cloud alternative, no matter how niche.

Cloud ISVs (Sonian is an example) will have access to more capabilities that allow relatively small teams to solve bigger problems. One example of this is “serverless” architectures. New services like AWS Lambda and Microsoft Orleans completely abstract away the notion of managing anything resembling a traditional virtual machine “server” from running your code.

Lambda is farther ahead in this area and is already spawning new projects that do not require teams to manage any dedicated infrastructure (virtual or physical). Write your code, upload to the cloud and execute on event triggers. No EC2, EBS, etc. to worry about.

Services like Lambda are leaps beyond the trend toward using Docker to containerize applications. But while Docker promotes portability across clouds (a positive) it adds more administration overhead and complexity. Services like Lambda are easier, but lock-in is the price you pay for this simplicity. But don’t fret about lock-in too much: this is another startup opportunity waiting to be solved and someone will do it.

4. Businesses will be challenged managing the data deluge
In 2016, businesses need to implement better methods to manage all the data a modern enterprise generates. Now more than ever, the need for central reporting is critical to support compliance / auditing / governance as well as analytics / intelligence / insights. The more than 1,400 enterprise SaaS options available have robust APIs to allow access to this important data, but enterprises don’t have the best tools to help them make the best use of it. This area is ripe for innovation.

Enterprises will need to find reliable, cost-effective systems to store, index and analyze billions of data assets, while also segmenting machine-generated information from human-generated content. The goal is for a manager to use this data to create knowledge about the business and make better decisions.

With the right systems in place, you can answer these types of questions:
• Which customers are more profitable?
• Which products have the least support burden?
• Which employees meet their goals consistently?

The cloud, machine learning and open source will all play pivotal roles in better enterprise reporting.

5. Millennials enter the workforce
Enterprises need to prepare for a new type of employee as millennials enter the workforce: more technically savvy than they are used to and less open to change. After college commencements this spring, a wave of millennials is going to flood the workforce. This is the first generation that grew up with the Internet, smartphones and ubiquitous instant access to information.

Millennials don’t use the phone or email on a regular basis. But they are used to communicating asynchronously with short messages and on public forums, such as Facebook, Twitter and WhatsApp. To them, email is stale and old fashioned – and it doesn’t provide the immediate gratification of a Snapchat experience.

Businesses and millennials will be challenged to find the right balance, and the IT department will be ground central for this trend. IT needs to prepare to train millennials on the installed technology, which will feel backwards to how millennials are accustomed to functioning. And IT should also be prepared to embrace new ideas about enterprise social networking, ESN.

ESN hasn’t taken off like many predicted a few years ago. That is about to change as Facebook prepares to launch FB@Work. The same comfortable user experience billions of people are used to will now be packaged for businesses to create their own private experience for sharing and collaboration.

It’s no coincidence that FB@Work is launching in the spring of 2016!

What other tech trends are on your radar for 2016? Let us know in the comments!


— Greg Arnette is the founder and CTO of Sonian. Follow Greg on Twitter for more information about email, collaboration, big data management, cloud computing, start-ups and more.


About Sonian

Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?

Let’s talk!


[White Paper] The Need for Third-Party Archiving in Office 365

[White Paper] The Need for Third-Party Archiving in Office 365

Don’t miss this valuable information about data protection, email archiving and Office 365 from the experts at Osterman Research.

Get the white paper right now!

How the 7 cloud freedoms make Sonian possible

By

about_greg

How is your business taking advantage of the cloud freedoms?

Andy Jassy, senior vice president of Amazon Web Services (AWS), recently revealed the seven cloud freedoms at the 2015 AWS re:Invent conference. Sonian is an example of a “born in the cloud” startup; we embody what Amazon had in mind in the beginning days of AWS circa 2006 when Jeff Bezos and team had the idea to unlock the value of Amazon’s data center power and offer it to third parties like Sonian. We resonated with the original cloud value proposition (let someone else handle the undifferentiated heavy lifting) and made a big bet to go “all public cloud or die trying!” And we’re still alive to share our story.

I like the way Andy captures the positive attributes of the cloud and will highlight the many ways Sonian inherits and amplifies these freedoms to our customers. The seven freedoms are the essence of why Sonian does what it does, and why using the cloud is a perfect match for our workloads and customer use cases.

How the 7 cloud freedoms make Sonian possible

In case you missed Andy’s presentation, the seven cloud freedoms are:

1. Freedom to build what you want
2. Freedom to get real value from your data
3. Freedom to get your data in and out of the cloud easily
4. Freedom from bad database relationships
5. Freedom to migrate
6. Freedom to secure your cake and eat it too
7. Freedom to say “yes”

1 – Freedom to build what you want

Call this the original freedom. The cloud supports an unlimited number of applications, workloads and use cases. The sky is literally the limit when it comes to what can be created with the cloud. Never before has there been the ability for a small team to serve a worldwide audience by leveraging the cloud’s scaling and cost efficiencies. The next world-changing research, B2B or B2C service will be launched from the cloud. The cloud is unlocking exponential innovation and experimentation; I can’t wait to see what comes next.

2 – Freedom to get real value from your data

Sonian’s reason for existing is all about deriving business value from employee-generated content. Whether in the form of full text search of billions of documents and petabytes of information or using sophisticated text analytics to reveal trending topics in employee communications, our mission is to unlock the potential of communications data to help our customers save money or make more money.

Sonian’s is the cloud platform for a business to store, search and analyze its email, files, documents and discussions.

Our software running in the cloud gives us the on-demand horsepower to extract value from data by indexing, searching and analyzing billions of data objects and petabytes of content. We’re at the beginning of our analytics journey, and it’s only possible because of the cloud.

3 – Freedom to get your data in and out of the cloud easily

The cloud offers two primary ways to ingest data: Over the wire using simple and secure APIs or, for larger volumes of information, ship the data to the cloud using a storage device. Sonian takes advantage of both these methods to accommodate our customers’ preferences. In turn, we make it even easier for our customers to stream their email data to the cloud with an innovative “direct-to-cloud object store” feature that guarantees reliable delivery, audit and chain of custody controls. This is an example of how Sonian inherits a core cloud capability (in this case AWS S3,) and adds our special sauce to amplify the innovation to our customers.

Moving data out of the cloud is equally as important as moving data into it. Sonian, like the cloud, doesn’t lock a customer into the service. Customers can export their data in an industry standard format and migrate to another provider. The era of vendor-specific lockin that plagued IT is now over — and cloud thinking is the major reason.

4 – Freedom from bad database relationships

Like the cloud itself, the Sonian architecture has been continuously evolving since the beginning. In the early days, there were few database choices and we made do with what was available. In the past, if we wanted to use a NoSQL or SQL database, we had to provision and manage the software on our own compute and storage instances. Major distractions!

Now, we can “rent” many database types and benefit from pay-as-you-go pricing. Management hassles and extra expenses no longer distract us. It’s also an example of the “let someone else take care of the undifferentiated heavy lifting.” In this case, there is no value in Sonian DevOps managing a MySQL implementation on AWS. It’s a waste of time and denies us the ability to focus on customer features.

Today, there are cloud database services optimized for SQL, NoSQL, analytics and search: all are available as a service and play a major part in Sonian’s increased innovation cadence. All become the foundation for next-generation analytics and insights.

5 – Freedom to migrate

When we started Sonian in 2007, we imagined a future where there would be multiple public clouds. In 2015, we are living this reality. As a cloud ISV, first on AWS, and now on other clouds too, we originally architected for multi cloud and that decision proved prescient.

Today, Sonian operates a single reference architecture across multiple clouds, testament to the freedom to migrate from one cloud to another.

6 – Freedom to secure your cake and eat it too

Information security looms large over cloud deployments. The cloud has come a long way to provide many features to build secure applications. In many ways, the cloud can be more secure than an on-premises data center. When you factor in physical security and application security, a traditional data center has a lot of surface area to protect. A cloud app only needs to protect the public endpoints and there are many proven methods to do so, such as multi-factor authentication, identity and access controls.

From the Sonian perspective, security means two things with respect to customer data in the cloud: resiliency and privacy.

Resiliency means don’t lose anything. When Sonian (and the cloud we sit on) take the customer data, all safeguards are used to preserve the data until the customer wants to delete it.

Privacy means don’t expose data to unauthorized people. This is the second security axis. Since there is no physical relationship between a customer and their data in the cloud, we have to implement logical / virtual controls to ensure only the customer can see their own data.

The cloud offers the audit and lock-down controls; Sonian implements an additional security layer to ensure privacy is enforced at all operating layers (IaaS, Paas and SaaS).

7 – Freedom to say “yes”

IT has the recent reputation of being the department of “no.” It’s a shame because IT used to be the group in a company that would find new technologies to help the customer compete and better differentiate. Business managers, such as a VP of Sales, frustrated with year-long sales force automation implementations, went around IT to buy salesforce.com. The same for HR and Workday, Marketing and Marketo and Finance and NetSuite (these are just a few examples of the over 1,400 enterprise SaaS apps available.)

IT is in a fight for relevancy and needs to reassert its place in the executive board room as a value add, not just a legacy cost center.

With the cloud as an ally, IT can be the department of “yes.” IT can embrace the cloud, for the six freedoms cited above, and say “yes” to new analytics projects. Say “yes” to new collaboration services. Say “yes” to new high-performance databases. Say “yes” to experimenting with new ways to solve the old problems.

There are many waiting to be unearthed; IT, embracing these cloud freedoms, will be central to helping companies reveal them.

The ability to say “yes” is my favorite cloud freedom. What’s yours?


— Greg Arnette is the founder and CTO of Sonian. Follow Greg on Twitter for more information about email, collaboration, big data management, cloud computing, start-ups and more.


About Sonian

Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?

Let’s talk!


Cloud Archiving: Facts vs. Myths

Cloud Archiving: Facts vs. Myths

Know the truth – and avoid the data preservation pitfalls.

Get your FREE copy right now!

3 epiphanies from the Chief Data Officer Summit

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about_greg

I just got back from the Chief Data Officer Summit in NYC. I’ve been exploring the evolution of the Chief Information Officer role within large enterprises, which led me to this immersive event and a further understanding of the many ways business are adapting to the massive change reshaping their enterprise IT departments. (It was also great to hear the validation of analytics best practices we’ve been following at Sonian on our own data sciences journey.)

1. The Chief Information Officer (CIO) is morphing into the Chief Data Officer (CDO)

Clearly, over the past 10 years, the traditional CIO role has been changing (some might say it’s under assault) as line of business managers went around IT and purchased their own IT, often in the form of SaaS, such as salesforce.com or Zendesk.

The CIO and CDO will jointly own the comprehensive data strategy. But as analytics becomes more important, the CDO will assume more responsibility and ultimately assert more control.

A simple but effective way to see this change is to analyze the Google search results for “CDO” and “CIO.” Searches for CDO are growing 100% CAGR, while people seeking CIO information is declining by significant percentages. Searches across open job aggregation sites reveal an increase in “Chief Data Officer” open positions, while CIOs are flat or declining.

For a CDO to be successful, they will need to empower the “citizen” analyst within their organizations to help business users consume, prepare and analyze the data available in all the systems of record. This is new thinking for the IT department and perhaps “legacy-minded” CIOs will not be able to make the transition to this new “analytical” world.

2. CDOs have significant challenges but big opportunities

The CDO opportunity is to deliver exponential IT value to their business leader counterparts. The CDO challenge is to help their technical colleagues realize that IT needs to understand the business context. IT as a standalone, existing in a vacuum of supporting file and print servers, isn’t where value is created these days.

“There’s gold in them thar hills!” is a famous call to action of a prior gold rush. Today’s equivalent is to find the “tons of treasure and pile of gold” in enterprise data “while slaying the dragons protecting the stockpile.” The dragons are legacy-thinking, outdated integration technology and IT staff with poor training in analytics.

CIOs and CDOs have overlapping responsibilities and share a need to provide innovation in the form of analytics. But the most important requirement for data sciences is to know the business context. In this case, the CDO is better positioned to connect business needs to IT capabilities and to understand the value proposition chain of their respective organizations. The value chain is the virtuous cycle that weaves together what the company sells with why customers buy it.

3. Organizing enterprise data for analytics is difficult

On average, today companies use only 12% of their data to get insights. The CDO opportunity is to go from a measly 12% to a much higher number. When more data can be harnessed, more insights can be gleaned. But a hurdle is that most of an enterprise’s valuable data is in an unstructured format. Some estimate that as much as 80% is in this hard-to-process format.

Fortunately, cloud computing, open-source technologies and newly-trained data scientists make it possible to mine the data buried deep inside databases, email, files and communications.

As CDOs plan their analytics projects, they need to focus on “quick wins” while tracking toward a long term vision. “The pursuit of perfection shouldn’t interfere with the art of the possible.” These days, IT needs to demonstrate business impact more quickly than in the past.

IT of 2015 and beyond needs to transition into enforcing the “guardrails” of compliance, information governance and security, while ensuring vendors meet their committed service level agreements. The transition of the CIO to the CDO is part of this change.


— Greg Arnette is the founder and CTO of Sonian. Follow Greg on Twitter for more information about email, collaboration, big data management, cloud computing, start-ups and more.


About Sonian

Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?

Let’s talk!


[WEBINAR] Illuminating the Dark Data in Email

dataprevvid

Get an exclusive look at the new cutting–edge data visualization tools being developed by Sonian from CTO Greg Arnette.

Watch the recorded webinar.

Protect your data from email archiving secrets

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Protect your data from email archiving secrets

Psst. Do you know these email archiving secrets?

You better! Your intellectual property and your business could be at risk otherwise…

Some of the most popular, widely-used email archiving platforms include restrictive data preservation, search and export limitations that make it time-consuming, expensive and hard (maybe even impossible!) to meet demands for data. For most businesses, this type of basic email archiving functionality typically isn’t enough to meet legal, regulatory and data governance requirements.

Know the email archiving secrets – and avoid the limitations that substantially increase the risks and costs associated with email management, compliance and discovery.

Secret #1 – Your archived data may be editable
Some archives allow data to be edited. Fail! That defeats the whole point of data preservation.

Look for an advanced email archiving solution that protects data with the integrity and security of industry-leading safeguards and protocols, including immutable WORM-compliant storage, SSL encryption for data in transit and AES-256 encryption for data at rest.

Secret # 2 – Your data may be hard to find and retrieve
Some archives only provide a couple search options and are loaded with limitations. That’s a huge pitfall, considering search tools should provide granularity to help find exactly what you need quickly.

Look for an advanced email archiving solution that performs wildcard, Boolean, fuzzy logic, custom query and proximity searches. There should be no limitations on the number of mailboxes per search, volume of results per search or number of concurrent searches. Plus, keyword statistics should be rendered for all searches.

Secret #3 – Your data may need to be converted
Some archives allow data to be exported only as a PST or proprietary file type; data must often be converted to another format. That’s a huge and avoidable pain; archived data should be quick and easy to export for compliance, discovery and other needs.

Look for an advanced email archiving solution that enables flexible data export as PST, EML, NSF, PDF, HTML and TXT files. An archive should support the way you work rather than forcing you to adapt to its limitations.

As you can see, with an advanced cloud-based email archiving solution, you get added capabilities related to data protection, search and flexibility that help your business cost-effectively meet data demands and lower institutional risk:

• Automatically secure and preserve every inbound and outbound email and file attachment
• Find and retrieve exactly what you need in seconds with fast and accurate search tools
• Quickly and easily filter, tag and export relevant content

Stop wasting time and money on compliance, legal and governance requirements. Start protecting your intellectual property and your business from unnecessary risk. Preserve your valuable business data with an advanced email archiving solution.


About Sonian

Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?

Let’s talk!


Cloud Archiving: Facts vs. Myths

Cloud Archiving: Facts vs. Myths

Know the truth – and avoid the data preservation pitfalls.

Get your FREE copy right now!