Archiving helps with compliance, continuity and costs

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Archiving helps with compliance, continuity and costs
How quickly and thoroughly can your business comply with audits and eDiscovery requests?

How are you protecting against data loss when employees leave your company?

How much time and money is your business sinking into responding to legal discovery and compliance audits?

Archiving can help. With a cloud-based email archiving solution, your business data is protected, saving time and money because you’re prepared to rapidly respond to compliance audits and legal discovery requests.

Beware! Not all email archives are created equal. Some email archiving platforms include restrictive limits on data preservation, search and export capabilities that make it time consuming, expensive and hard to truly realize the full benefits of archiving. Those limitations have the potential to substantially increase the risks and costs associated with email management, retention, compliance and discovery.

Effectively preserving and searching data – and being able to easily retrieve it as needed – reduces the overall costs and risks of doing business.

Consider these important factors when evaluating a cloud-based email archive…

Compliance: Is your business prepared?
In addition to understanding and complying with vast and ever-growing regulations, your business must be prepared to rapidly respond to compliance audits and eDiscovery requests. With an advanced email archiving solution, you get the security and peace of mind that comes with knowing email is being handled in a compliant fashion and your business is ready quickly locate and furnish relevant data as these requests arise. In other words, you mitigate the risk of fines, sanctions and other legal punishments related to not being able to produce relevant data quickly.

Look for a solution that:

  • automatically archives every inbound and outbound email and file attachment using unalterable, compliant storage
  • encrypts archived and in-flight data
  • provides flexible retention periods to support your industry’s specific retention requirements
  • mitigates risk with defensible deletion, once the required retention period has elapsed
  • includes powerful search and organizational capabilities to help quickly retrieve data
  • proves an uninterrupted chain of custody to auditors and regulators
  • produces an audit trail showing who accessed the archive and what actions they took

Continuity: Is your business protected?
Sometimes, when an employee leaves your company, they take business data with them. In some cases, they delete their entire email box, along with all the history and data that goes with it. Email is the lifeblood of your organization; create a plan to protect all messages and attachments, regardless of what actions employees may take on their way out the door. With an advanced email archiving solution, you prevent data loss and maintain access to critical business information when an employee leaves your company.

Look for a solution that:

  • provides continued access to all messages and attachments, even if the mailbox contents are deleted
  • enables your organization to easily recover any lost or deleted emails
  • makes it easy to search, find and organize data for review and export
  • protects your email data, your investment and your company

Costs: Is your business proactive?
When your business gets sued, all relevant emails and attachments need to be located, organized and exported for review. The less time IT professionals, paralegals and attorneys spend looking for what they need, the less it costs your business. With an advanced email archiving solution, your business easily locates and organizes this data for use in the legal process, ensuring a rapid response that saves costs.

Look for a solution that:

  • automatically preserves all sent and received email in one place for discovery and legal review
  • provides robust search capabilities to find all relevant emails quickly
  • indexes and searches the text of all attachments to find all relevant documents
  • provides robust organizational capabilities, including features such as tagging and customizable legal hold reasons
  • includes flexible formats to export emails and attachments for review

The right email archiving solution provides tremendous peace of mind… Your data is protected when employees leave, you’re covered from a compliance standpoint and you won’t have costs spiraling out of control for a compliance audit or discovery request. In short, an archive pays for itself the first time you use it — and you’ll sleep better at night.


About Sonian
Sonian preserves, protects and presents the world’s information.

More than 28,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


[White Paper] Key Issues for eDiscovery and Legal Compliance

[White Paper] Key Issues for eDiscovery and Legal Compliance

See what the experts at Osterman Research are saying about implementing eDiscovery best practices, including an archive, and why it should be a high priority for every organization.

Get the white paper right now!

[ Video ] View: Sonian’s Next-Generation Archive

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View is packed with features that make it easier than ever before to access and interact with your data. See for yourself!

About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


[White Paper] Best Practices for eDiscovery and Regulatory Compliance in Office 365

[White Paper] Best Practices for eDiscovery and Regulatory Compliance in Office 365

Don’t miss this valuable information about eDiscovery and regulatory compliance in Office 365 in this detailed white paper from the experts at Osterman Research.

Get the white paper right now!

How Sonian embodies the five cloud superpowers

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How Sonian embodies the five cloud superpowers by Greg Arnette

For six years, Amazon Web Services (AWS) has held their customer-centric conference in Las Vegas. The previous keynotes by AWS CEO Andy Jassy have used a narrative theme to weave together different elements to tell a “modern cloud story.” Last year, the theme was the “Seven Cloud Freedoms” and this year it was the “Five Cloud Superpowers.” I love the idea of cloud superpowers that give teams the ability to “leap over petabytes with a single cluster.”

Watching the 2016 main stage re:Invent keynote got me reminiscing about Sonian and why we chose the cloud instead of building our own data center. In late 2006, I started working on the technology and concepts that became Sonian. The company wasn’t officially incorporated until 2007 (which means 2017 will be our official 10 year anniversary… yeah! More on that later).

Reflecting on our history, Sonian embodies the five cloud superpowers in these ways:

Supersonic speed
Sonian has used “cloud speed” from the earliest days to the present. Back in 2007, it took us a little less than a year to go from concept-on-a-napkin to first shipping version — all thanks to cloud supersonic speed. That’s because we were not distracted with physical infrastructure.

More recently, we launched a new data ingestion pipeline process in record time — all thanks to cloud supersonic speed.

Sonian and our partners and customers all benefit from this amazing superpower.

X-ray vision
In a sense, the Sonian mission is all about the concept of x-raying data, giving customers x-ray vision into their own collaboration data. Our email data preservation and compliance platform indexes electronic records, makes them searchable and identifies security risks. Sonian also uses software tools to x-ray our own operational data, looking for areas to improve performance, reduce costs and increase security.

Immortality
Data “immortality” is important to Sonian customers. They trust us, and the underlying cloud infrastructure, to preserve and protect their most valuable data assets. In typical “archive fashion,” we’re the only copy of the data, so trust and durability are key and give the quality of data immortality.

Flight
One of the more popular cloud usage patterns is rapid experimentation and serendipitous discovery. For many enterprises, taking flight to the cloud is to support research and development experiments.  “Go fast” is the motto because abundant infrastructure is available on-demand.

Sonian benefited from the “flight” superpower with the early lab work for our security insights features. This was an example of rapid iterations and taking advantage of cloud flexibility.

Shapeshifting
The best cloud superpower is the ability to morph from one architecture pattern to another. What this means to Sonain is the ability to shapeshift our core architecture over time to meet growth demands. Every SaaS app goes through technology platform growth and plateau stages. During growth mode, shapeshifting is needed to take advantage of new technologies (like containers or map reduce) or new paradigm shifts (like serverless). The cloud almost requires morphing to ensure costs are low and reliability remains high.

It’s fun to think about superpowers available on-demand. For Sonian, and many other companies embracing the cloud, that’s what it’s really all about: speed, introspection, durability and adaptability.


— Greg Arnette is the founder and CTO of Sonian. Follow Greg on Twitter for more information about email, collaboration, big data management, cloud computing, start-ups and more.


About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


[White Paper] Best Practices for eDiscovery and Regulatory Compliance in Office 365

[White Paper] Best Practices for eDiscovery and Regulatory Compliance in Office 365

Don’t miss this valuable information about eDiscovery and regulatory compliance in Office 365 in this detailed white paper from the experts at Osterman Research.

Get the white paper right now!

Forrester Wave Report Names Sonian a Strong Performer

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Forrester Wave Report Names Sonian Strong Performer by Derek Peplau
In today’s increasingly digital world, companies are generating more data than ever before, and most understand the need to not only protect that information, but also that there is a great deal of value in that data in aggregate. Back in 2007 when Sonian was founded, both the challenges posed and opportunities created by big data weren’t so readily understood. Our founders realized earlier than most that cloud companies and the technology architectures required for them to be successful were going to be the next big thing in order to support businesses’ need to manage, protect, and make the most out of this vast sea of information.

With that in mind, I’m excited to announce today that Sonian has been rated as a Strong Performer in The Forrester Wave™: Information Archiving Cloud Providers, Q4 2016 (subscription required).forrester-wave-sonian

Specifically, Forrester noted Sonian’s search capabilities, citing that, “customers report high satisfaction with search and ease of applying legal holds at an item level…” Sonian achieved the highest possible score in the archive repository, cloud architecture, data sovereignty support, analytics, customer base, and pricing models criteria. The Wave report also recognized our contributions to the ElasticSearch project, which we’ve been involved with since its inception. ElasticSearch is an integral part of our focus on building fast, phenomenal search experiences for our archive product.

Forrester also pointed to the importance of analytics capabilities in turning archives into sources of insights, “Innovative vendors are augmenting the essential compliance capabilities of [cloud archives] with analytics, advanced search, and machine learning to support increasingly sophisticated use cases.” In its report profile, Forrester noted, “Sonian envisions its archive as a business insights platform, using analytics to extract trends and patterns from archived information.”

“The Forrester Wave is the industry benchmark for information archiving cloud providers,” said Tim McKinnon, president and CEO, Sonian. “I believe that Sonian’s position as a ‘Strong Performer’ speaks to our proven track record for providing companies with best-in-class cloud archiving and data insights platforms. Our archiving and analytics capabilities make it easy for customers to preserve, access and act on their communications data – and apply these insights to their businesses to reduce risk and increase productivity. We believe that Forrester has recognized the strength and value of our offerings.”

At Sonian, we see tremendous possibilities for the largely untapped communications data companies produce and receive every day. This information has enormous potential value beyond its transactional component (which is where most companies stop thinking about it). In fact, we believe this data is one of the greatest untapped resources an organization has, and, with the right analytics capabilities, it can be used to proactively identify security risks, protect intellectual property, improve operational performance, and simply make better business decisions.

We’re looking forward to continuing our tradition of innovation in the cloud to help our customers and partners protect and derive maximum value from their communications data.


— Derek Peplau is vice president of marketing at Sonian.


About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


[White Paper] Best Practices for eDiscovery and Regulatory Compliance in Office 365

[White Paper] Best Practices for eDiscovery and Regulatory Compliance in Office 365

Don’t miss this valuable information about eDiscovery and regulatory compliance in Office 365 in this detailed white paper.

Get the white paper right now!

An independent archive is a truth countermeasure to hacked email accounts

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An independent archive is a truth countermeasure to hacked email accounts by Greg Arnette
Are you protected? Email security breaches are on the rise and in the news.

Russian hackers used a fake Gmail password web form to steal Democratic National Committee (DNC) email records from senior personnel. This is a typical phishing attack scenario, where an unsuspecting email user opens a message believing it to be from Google; the message contains familiar-looking logos and links to a password form that allows the hackers to collect the unwitting user’s password. This compromise also allows hackers to view all email and all Google docs, spreadsheets and presentations.

The Russian hackers apparently gave the stolen email records to WikiLeaks, which is releasing the information in small chunks to maximize media coverage. Drip, drip, drip…

The interesting development is the speculation that some of the records may have been altered to appear more damaging and misleading to cause more political harm to the DNC.

In one example, a hacker known as MassRafTer on Twitter created fake documents to look like the WikiLeaks data to stir up more controversy. These fake documents are now trending on Twitter.

When you archive your email data using immutable WORM-compliant storage, there’s a permanent record and never any doubt about who really said what, did what or when.

An independent cloud archive is a great countermeasure to hacked emails, so that the truth can be proven.

It’s like truth serum.


— Greg Arnette is the founder and CTO of Sonian. Follow Greg on Twitter for more information about email, collaboration, big data management, cloud computing, start-ups and more.


About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


[White Paper] Best Practices for eDiscovery and Regulatory Compliance in Office 365

[White Paper] Best Practices for eDiscovery and Regulatory Compliance in Office 365

Don’t miss this valuable information about eDiscovery and regulatory compliance in Office 365 in this detailed white paper from the experts at Osterman Research.

Get the white paper right now!

Unlocking the insights in your email data

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Recently, Sonian introduced View Insights, an enterprise-class email analytics and reporting tool that helps organizations get more from their current investment in email security. View Insights works by taking the unstructured data in your email archive and making sense of it, uncovering actionable insights in a way that was never before possible.

In this post, I’ll provide a more detailed overview on the host of features View Insights offers and demonstrate how the platform unlocks your data’s potential by exposing critical information for security, risk mitigation, data loss prevention and compliance.

 

Investigate and Act

Here at Sonian, we refer to the visual presentation of each analysis as a card, but no matter what you call it – a card, a widget, a tile, a thingamabob – it provides a meaningful, top-level insight on a critical email security issue.

From each card, you can further investigate areas of concern by expanding the results of the analysis and drilling down to view a list of relevant emails and, ultimately, the body of each of those emails. Being able to access the email content and not just the metadata is crucial in determining the severity of the potential threat and prioritizing actions to neutralize it.

 

Security Card
The Security card reports emails which contain sensitive or personally identifiable information including credit card numbers, Social Security numbers, Driver’s License/State ID numbers, bank account/routing numbers, etc.

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  • Know when personally identifiable and other sensitive information is being sent or received via email in order to identify culprits and end the behavior
  • Ensure preventative services are working to block emails with offending content
  • Confirm “secure” systems are truly secure (ie. a system through which customers provide PII generating and sending an email copy of that data is NOT secure)

 

Attachments Cards

The Attachments cards shows all emails which contain attachments, categorized by name and type.

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  • Prevent data loss by as confirming that confidential documents are not leaving the organization
  • Identify individuals who are sending important documents to their personal address as a risk for attrition
  • Spot malware that may be coming into the organization via executable files

 

Volume Card

The Volume card measures the number of emails sent and received by individuals in your organization and compares each against the average.

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  • Identify individuals whose email volume is dramatically higher or lower than the rest of organization’s to investigate potential issues
  • Be aware of unusual email activity that may be a warning sign for attrition such as when a top performing sales person’s volume drops or when someone starts forwarding large amounts of email to their personal inbox or to an external domain
  • Find stagnant mailboxes and remove them for cost savings

 

Domains Card

The Domains card lays out which external organizations individuals within your organization have communicated with most frequently.

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  • Enforce policies regarding email and internet usage
  • Determine whether or not employees are using required systems (e.g. ensure support ticketing system are not bypassing via email)
  • Confirm data is not being leaked externally, particularly to competitors
  • Evaluate activity between top prospects and customers to ensure proper levels of attention from sales and support teams

 

Popular Terms Card
Popular Terms card uses advanced text analytics algorithms to determine words that are used most commonly in the body of  emails sent and received by your organization.

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  • Identify and proactively address issues that are being discussed which may have not yet been escalated to the proper level
  • Get a directional understanding of the company’s current sentiment/health
  • Compare popular topics of conversation to corporate expectations of what is being communicated about

 

Sonian’s View is the only email archiving solution currently in market that offers this type of  analytics and reporting so you can proactively act on your data and nip problematic content or behavior in the bud before it escalates into a much larger problem. Using Sonian’s patented and industry-leading suite of analytical, monitoring and security technologies, our platform now provides users with the ability to derive more meaningful and actionable insights from their business communications.

Get more details:


— Michelle Drozdowski is senior product manager at Sonian.


About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


[White Paper] Next-Generation Archiving

[White Paper] Next-Generation Archiving

Don’t miss this detailed white paper from the experts at Osterman Research about archiving’s vital role in extracting meaningful business intelligence and additional value from electronic content.

Get the white paper right now!

[White Paper] Next-Generation Archiving: Extracting Intelligence From Your Electronic Archives

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Use analytics to get actionable results and gain a competitive advantage…

Extract insight and intelligence from archived data…

Leverage the best next-generation archiving solutions…

Electronic content archiving is entering its second phase – what we’re calling Archiving 2.0 or Next-Generation Archiving.

While the defensive role of archiving remains critical and is an important best practice for every organization, decision makers need to consider archiving’s vital role in extracting meaningful business intelligence and additional value from the electronic content the organization already possesses.

Get all the details in this new white paper from the experts at Osterman Research.

Traditional drivers for archiving – focused primarily on regulatory compliance and litigation support – will continue to be important, but next-generation archiving will be an important driver for deployment of new archiving solutions. In addition, next-generation archiving will enable compliance departments to get ahead of litigation and regulatory issues by proactively monitoring interactions for potential issues before they are surfaced by external entities.

Warning: Most current archiving solutions are not designed to be used as next-generation archiving systems and will need to be either supplemented with new capabilities or replaced. Only 10% of organizational decision makers and influencers surveyed for the white paper believe their current archiving solution is capable of supporting next-generation capabilities.

Don’t miss out on this valuable information! See for yourself why every organization should deploy a next-generation archiving solution to extract insight and intelligence from its information archives.

Get the white paper right now! 


About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


Cloud Archiving Facts. Vs. Myths

 

Facts_vs_Myths_coverKnow the truth – and avoid the data preservation pitfalls.

Get your FREE copy now!

Protecting digital communications stored in the cloud

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Protecting digital communications stored in the cloud by Greg ArnetteScore a win for privacy! Protecting digital communications stored in the cloud is one of the few issues Congress agrees on unanimously: The U.S. House of Representative has overwhelming passed the Email Privacy Act – by a vote of 419 to 0.

The legislation, an upgrade of the 1986 Electronic Communications Privacy Act (ECPA), requires a law enforcement agency to obtain a search warrant to gain access to cloud accounts.

The Center for Democracy & Technology (CDT), a leading advocate of ECPA reform, has been working to advance the legislation.

“With the rise of cloud computing, our emails, photos and texts are stored with third parties. For the law to keep up with technology and users’ reasonable expectation of privacy, that information must be protected by a search warrant. That’s the same constitutional standard that protects the information we store in our homes,” says CDT Vice President of Policy Chris Calabrese.

The Email Privacy Act now moves to the Senate. Hopefully, it will be passed in that body, too, and become the law. This reform is long overdue and much needed for the modern cloud-computing era.

Technology and concerns about privacy have both changed a lot in the last 30 years – it’s time for the law to catch up!


— Greg Arnette is the founder and CTO of Sonian. Follow Greg on Twitter for more information about email, collaboration, big data management, cloud computing, start-ups and more.


About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


[White Paper] The Need for Third-Party Archiving in Office 365

[White Paper] The Need for Third-Party Archiving in Office 365

Don’t miss this valuable information about data protection, email archiving and Office 365 from the experts at Osterman Research.

Get the white paper right now!

Sonian launches analytics solution for email security

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careers_test_2Email security just got more effective and affordable! It’s great news for IT professionals tasked with solving that budgeted business problem and dealing with risk mitigation, data loss prevention, compliance, anti-spam, filtering and quarantining. That’s why I’m excited to announce the launch of our newest product, View Insights, an enterprise-class email analytics and reporting tool that helps you get more from your current investment in email security solutions without adding complexity or high costs.

View Insights allows businesses to secure, de-risk and better understand their most used communications medium by bridging the gap between reactive and preventative services. You’re likely already buying a security and compliance package that includes an email archive and maybe even quarantining and filtering services. But that package has two gaping holes in it: the inability to proactively let you know of unusual and potentially suspicious activity before it’s reported to you from an outside source and to inform your preventative services of new threats to enhance their effectiveness.

Think about it…would you buy a house and insure it in the event of a fire, but not guard it against a catastrophic event by installing the proper smoke detectors? When a fire starts, you want to be able to extinguish it as soon as possible, before your home becomes a total loss. When you combine your email archive (the insurance) with email analytics (the smoke detectors), you’re adding a layer of protection that, while seemingly critical, has been overlooked until now. Couple that with a preventative firewall — literally or figuratively — and you now have a comprehensive security package.

[Click on image to view full size in a new browser window.]

View Analytics

View Insights works by taking unstructured data and making sense of it, providing you with actionable insights that lead to enhanced security, risk mitigation, data loss prevention and compliance.

Here are just a few of the insights that can help an IT Admin in their quest for email security:

  • Learn when PII and other sensitive information is being sent or received via email
  • Validate that confidential data is not being leaked externally, particularly to competitors
  • Be warned when individuals display unusual email activity behavior
  • Enforce policies regarding personal and professional email usage
  • Confirm employees are using required systems (ie. support ticketing systems) and not bypassing them via direct emailing
  • Receive notifications when emails with confidential information, profanity, or compliance terminology (HIPAA, FINRA, etc.) leave the organization

Sonian recently announced the new View Archive , an advanced solution that makes it easy to preserve and access your critical data. View Archive is the only email archiving solution currently in market that offers analytics and reporting so you can also proactively act on that data. Using Sonian’s patented and industry-leading suite of analytical, monitoring and security technologies, our platform now provides users with the ability to derive more meaningful and actionable insights from your business communications.

Get more details:


— Michelle Drozdowski is senior product manager at Sonian.


About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

Have questions? Want more info? Need help?
Let’s talk!


[Webinar] Illuminating the Dark Data in Email

Illuminating Dark Data Webinar
Get a look at the cutting–edge data visualization tools being developed by Sonian with Founder and CTO Greg Arnette.

Watch the recorded webinar.

AWS celebrates 10 years of cloud success

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about_gregWow! Where did that decade go? Amazon Web Services is already turning 10 and Sonian has been on board from the beginning.

In March 2006, the first cloud building block was announced: Simple Storage Service. At that time, 15 cents per gigabyte per month for an SLA of 11 nines and flexible access controls was truly disruptive. Just a couple years earlier, Sun had tried to offer a hosted storage service but the dollar per gigabyte per month wasn’t disruptive enough.

AWS is the fastest growing enterprise service, according to FactSetAWS.

I recall the early evangelical years when AWS folks like Andy Jassy, Tracy Laxdal, Rudy Valdez and Jeff Barr were touring the country hosting small user groups. In particular, I remember the Cambridge, MA meetup where early adopters gathered to compare notes and hash out our early cloud plans. We had no idea how big and fast cloud adoption would occur.

Sonian is an example of what we now call a born-in-the-cloud startup. We’re technically nine years old, but the original team started to work on the project that would become Sonian in the late summer of 2006. In March 2007, just a few months after S3 became available, Sonian was formed. In March 2008, Sonian launched the official first “shipping” version of our archive after months of beta testing and co-development. So March is a significant month in both Sonian and AWS history.

AWS leaders were astute in their understanding of how to attract leading-edge thinkers who realized there could be a better way to build a SaaS app. The simple compelling message was: Let Amazon, with all our smart people, handle all the undifferentiated heavy lifting for hosting a SaaS app. This means managing physical infrastructure (computers, storage, etc.), data centers and networking. And do it all in an inexpensive (but not “cheap”) pay-as-you-go model. Very appealing. But this message only initially resonated with technologists who had just gone through the painful process of building out purpose-built data centers to host the SaaS app. Due to the fact that so much of a team’s focus had to be on the core plumbing (the stuff below the water line), it was hard to make that work and also focus on the customer-facing features that were the key to success.

With AWS, Sonian and our fellow early cloud adopters had a whole different way to begin a startup journey. A smaller, more capital-efficient team could accomplish something big. That was disruptive in the world of startups. We didn’t need to raise millions in venture capital just to build a hosting infrastructure.

Smooth flying, with some turbulence
Today, Sonian is a profitable SaaS company with more than 25,000 customers.

We were confident the cloud was going to be significant. But we didn’t realize how big or how fast the embrace would occur. As the cloud grew, we benefited because, as the saying goes, “a rising tide lifts all boats.”

Fundraising challenges
In the early days, venture capitalists were skeptical of this new technology called the cloud. It was hard to raise money with our cloud approach. (We did a large angel round instead, serving as our Series A funding). Today, a venture capitalist expects a SaaS or mobile startup to use the cloud.

Operating-in-the-cloud challenges
The cloud challenges we faced in the five years between 2006 and 2010 give us our gravitas today. The cloud was a whole new hosting platform paradigm that didn’t resemble the traditional model of hosting on your dedicated hardware. We literally had a clean sheet of design architecture to create. There was no existing playbook; all the cloud early adopters were on the same learning curve.

In the cloud, we had to learn to expect failure at every transaction and design architectures for this environment. That was the tradeoff we made. Low cost, pay-as -you-go versus ephemeral infrastructure. As it turns out, this was the right tradeoff. By designing for failure with our stateless architecture, we also set up ourselves for taking advantage of auction CPU pricing, allowing Sonian to surf the price curve. Our early dreams about what the cloud could become were coming true! (Today, a bulk of our pipeline process is on auction pricing: we realize up to a 90% savings compared to list prices.)

Sonian pioneered several aspects of cloud operations that are now known givens. But from 2006 to 2008, there was no dev ops, full-text search, cost and asset management or health monitoring.

We also learned the hard way that variable network bandwidth latency in the cloud cripples clustered file systems and causes split brain conditions in ElasticSearch. Those days are behind us, thankfully.

Sonian also created Sensu, internal tooling to monitor and alert, analyze the cost of virtual infrastructure and ensure security and compliance. This became our cloud fabric layer, which supports our single reference architecture spanning multiple public clouds.

Business development challenges and the opportunity in the cloud
In the same way the cloud needed new technologies to ensure success, customer development was also different. Sonian is focused on B2B, which means we offer a service for other businesses. Enterprise IT decision-makers are a hard bunch to convince of radical new technologies. My co-founders and I figured we could try something different than the classic “Enterprise IT Startup Play.” We saw an opportunity to provide an OEM white label service designed for channels.

Prior to the channel approach, if a startup wanted to sell to the enterprise, it had to invest in an enterprise sales force and bolster that effort with inbound marketing. Expensive to get up and running. But what if there was another way? There was…

Sonian, while architecting our technology for the nascent cloud, also “architected” business development for the channel. This means a lean and efficient channel business development team could identify partners and leverage the channel’s customer growth to grow Sonian. This approach also let us bypass the built-in antibodies in corporate IT that would resist cloud SaaS because it was so new and powered by “book seller” Amazon. Enterprise IT departments are rightfully cautious. So we attached Sonian to hosted collaboration (email, calendars, docs) and have been very successful.

By building on cloud and focusing on channels, we’ve leveraged both platforms to our benefit. A customer buying hosted email has already decided outsourcing is OK, so there was no new friction selling archiving and search. Plus, hosted email companies didn’t already have a built-in retention system. It also turns out the Amazon cloud is the perfect environment to host an information archive and analytics platform.

It’s fun to reflect on AWS turning 10. It’s not often we reflect on the past, since tech typically is always looking forward. I can’t imagine how interesting the next decade is going to be!


— Greg Arnette is the founder and CTO of Sonian. Follow Greg on Twitter for more information about email, collaboration, big data management, cloud computing, start-ups and more.


About Sonian
Sonian preserves, protects and presents the world’s information.

More than 25,000 customers in 43 countries trust Sonian’s secure proprietary platform to retain, retrieve and surface critical data and protect intellectual property.

Founded in 2007, Sonian is the only pure public cloud information archiving company, providing services that are easy, flexible, actionable and reliable for OEM partners and their end customers. Sonian allows companies to preserve, analyze and access their electronic communications for legal, regulatory and continuity purposes while gaining organizational insights.

Sonian is building the future and solving big data problems for companies, all while managing more than 20 billion objects in the cloud.

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