Every six months or so the mainstream tech press publishes a story about the “eminent demise” of email. It’s a tantalizing headline, in the same vein as “2010 Will Herald the Year of the Paperless Office” or “The Fax Machine is Dead – RIP.” But in fact email is not dying, and is still the primary communications medium for every business. What is happening is people are shifting some of their personal communication habits from one to one email accounts to one to many “broadcasts” via Twitter, Facebook, etc.

It’s this evolution of communication habits and preferences that is exciting to watch and be part of. Whether it’s an email or a tweet, it still content that is created by a person and shared. Sometimes its personal, sometimes its business. And in a corporate setting that content needs to be preserved for a variety of reasons: compliance, posterity, storage management and best business practices. That’s where Sonian lives. Preserving this content as your “trusted digital caretaker.”

Sonian is at the nexus of three waves of change: Rising interest in cloud computing, increasing demand for software as a service, and a mandate to get the best return on IT budget investment.