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	<title>Sonian Hosted Archiving Services &#187; Trust</title>
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	<link>http://www.sonian.com</link>
	<description>Hosted Email Archiving Solutions</description>
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		<title>Can you trust &quot;free&quot; services for critical infrastructure?</title>
		<link>http://www.sonian.com/2008/10/can-you-trust-free-services-for-critical-infrastructure/</link>
		<comments>http://www.sonian.com/2008/10/can-you-trust-free-services-for-critical-infrastructure/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 19:57:00 +0000</pubDate>
		<dc:creator>Greg Arnette</dc:creator>
				<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://test.sonian.net/?p=152</guid>
		<description><![CDATA[Free services are good, right? Well maybe&#8230;. The consumer space is full of free web services that manage your email, photos and blogs. And the free services are supported by advertising revenue on the back end data assets. But is the enterprise going to embrace a free service to help with critical archiving or disaster [...]]]></description>
			<content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_5H9fMJnKWx4/SOUn_1AW5VI/AAAAAAAAAH8/4yyisNMQadI/s1600-h/libre-question.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://1.bp.blogspot.com/_5H9fMJnKWx4/SOUn_1AW5VI/AAAAAAAAAH8/4yyisNMQadI/s200/libre-question.png" alt="" id="BLOGGER_PHOTO_ID_5252648517911373138" border="0" /></a><br />Free services are good, right? Well maybe&#8230;.</p>
<p>The consumer  space is full of free web services that manage your email, photos and blogs. And the free services are supported by advertising revenue on the back end data assets.</p>
<p>But is the enterprise going to embrace a free service to help with critical archiving or disaster recovery needs? Customers thinking about using a free service for infrastructure need to be wary of the vendors commitment to the service.</p>
<p>Free may seem appealing, but think about the long-term viability of a company that hopes to monetize at some point in the future. They may not make it.</p>
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		<title>Sonian is your cloud-compute data fortress</title>
		<link>http://www.sonian.com/2008/06/sonian-is-your-cloud-compute-data-fortress/</link>
		<comments>http://www.sonian.com/2008/06/sonian-is-your-cloud-compute-data-fortress/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 01:31:00 +0000</pubDate>
		<dc:creator>Greg Arnette</dc:creator>
				<category><![CDATA[Amazon Web Services]]></category>
		<category><![CDATA[Cloud Compute]]></category>
		<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://test.sonian.net/?p=128</guid>
		<description><![CDATA[Cloud computing is here. The hype is turning into reality. The key to harnessing the power of the cloud is to create a moat around your data silo and know only you have access to the information. Enterprises should use services that surround your data with a security blanket. In the Sonian case, the &#8220;security [...]]]></description>
			<content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_5H9fMJnKWx4/SE8q_dDP_4I/AAAAAAAAAE4/HYWAZ2BLy9A/s1600-h/castlemoat.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://2.bp.blogspot.com/_5H9fMJnKWx4/SE8q_dDP_4I/AAAAAAAAAE4/HYWAZ2BLy9A/s200/castlemoat.jpg" alt="" id="BLOGGER_PHOTO_ID_5210430563509337986" border="0" /></a>Cloud computing is here. The hype is turning into reality. The key to harnessing the power of the cloud is to create a moat around your data silo and know only you have access to the information. Enterprises should use services that surround your data with a security blanket. In the Sonian case, the &#8220;security blanket&#8221; is a combination of SSL and AES technologies. Think of Sonian as a virtual extension of your own data center in the cloud. This is the best of both worlds: Get the benefit of cloud computing reliability and scalability without the concerns of losing control of your data.</p>
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		<title>SaaS and Total Transparency &#8211; Through the Looking Glass</title>
		<link>http://www.sonian.com/2008/02/saas-and-total-transparency-through-the-looking-glass/</link>
		<comments>http://www.sonian.com/2008/02/saas-and-total-transparency-through-the-looking-glass/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 21:11:00 +0000</pubDate>
		<dc:creator>Greg Arnette</dc:creator>
				<category><![CDATA[IT Utility]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://test.sonian.net/?p=108</guid>
		<description><![CDATA[Sonian is convinced the best way to manage a long-term instantly search-able archive is to use a reliable and secure cloud-compute grid infrastructure. But for some customers, using a hosted service means taking a leap of faith with a vendor they are just getting to know. Customers contemplating hosted archiving might think: &#8220;The price is [...]]]></description>
			<content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_5H9fMJnKWx4/R789t5zRGlI/AAAAAAAAAC0/ljbExfRzGGs/s1600-h/lookingglass.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://2.bp.blogspot.com/_5H9fMJnKWx4/R789t5zRGlI/AAAAAAAAAC0/ljbExfRzGGs/s200/lookingglass.jpg" alt="" id="BLOGGER_PHOTO_ID_5169918756063877714" border="0" /></a>Sonian is convinced the best way to manage a long-term instantly search-able archive is to use a reliable and secure cloud-compute grid infrastructure. But for some customers, using a hosted service means taking a leap of faith with a vendor they are just getting to know.<br />
<blockquote>Customers contemplating hosted archiving might think: <span style="font-style: italic;">&#8220;The price is right (certainly less expensive then doing it ourselves), the features are just what we need, but can we trust a vendor with our data?&#8221;</span></p></blockquote>
<p> Trust, in the form of reliability and security, doesn&#8217;t come for granted. And hosted archive vendors have to earn the customer&#8217;s trust. This is especially true since the customer is putting a lot of faith in their archive vendor to protect the contents entrusted to the vendors care.</p>
<p>One way to build trust is to adopt a policy of &#8220;Total Transparency.&#8221; This means talking openly about how the mechanics work behind the scenes. This is especially important when it comes to how data is encrypted, stored and managed. Customers will want to know what encryption algorithms are in place, how the data is stored, what happens when a data center experiences an outage &#8211; basically all the things they would know if the archive were maintained &#8220;in-house.&#8221;</p>
<p>Sonian, with our use of Amazon Web Services, has our entire data center infrastructure under scrutiny by hundreds of thousands daily users. If a hiccup happens, everyone will know, just like when the electricity goes out. This is total transparency at its best.</p>
<p>http://trust.soniannetworks.com</p>
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