Archive for the ‘Google Apps’ Category

The way to a users heart is through their inbox

Byte and Switch has an interesting post speculating why Google is giving away hundreds of thousands of dollars in free email services to colleges and universities. Oberlin College in Ohio is the latest Gmail conversion success story, along with Arizona State University, Northwestern, Hope College, Sarah Lawrence, Macalester College, Pomona College, Hofstra, University of North Carolina (Greensboro), Clemson University, University of Texas (San Antonio), Kennesaw State University, Arkansas State University… among many others.

Google is hoping that by subsidizing free email for students will put the Gmail brand in front of their face for four years. Given that Google has massive data center resources to support email storage needs, this is probably a good investment considering the potential brand loyalty.

Plus it allows schools to spend more money on education instead of spam control.


Anti-spam and Basic Compliance are now a Commodity

The Big News this week is Google/Postini’s dramatic price drop for hosted email security and basic compliance services.

Appliance and software-based anti-spam vendors will also feel the heat. With Google’s $3 per user per year pricing, the TCO tilts toward SaaS as the most economical (and perhaps reliable) way to get rid of spam. Does it really make sense these days to own and maintain a hardware appliance or software-based spam filter?

Who really knows if Google is taking a loss at these new lower prices to get more traction. They seem willing to seed the market for a long-term gain. And since Google is all about capturing as much data about everything, capturing data about spam and compliance feeds their voracious appetite for analytics.

One potential sting Google could feel is their privacy history. Will Google really resist the temptation not to analyze content information for future metrics, and eventually revenue? Competitors could force Google to “prove” there is no content leakage between the spam filtering side of the business and the search business.


Google Integrates Postini Enterprise Features in Apps Premiere

Yesterday Google announced Postini’s enterprise-class messaging security features will be available to all Google Apps Premiere customers. This is great news, since Sonian has been using GApps Premiere since the services was first available, and the new Postini security capabilities are always valued. In addition to beefier security and 25 Gb of storage, GApps subscribers will also be able to pay an additional yearly per user fee to archive their data. A Google product manager says:

The price of the archiving add-on varies dramatically but generally starts at $150 per user per year, Glotzbach says.

Sonian will be offering hosted email archiving for GApps Premier customers at dramatically lower prices – about one-third to one-quarter the cost – with the additional benefit of data stored at nine physically separate, world-class, hosting centers. And the Sonian privacy policy and system architecture keeps customer data encrypted and stored separately from other customers. It’s great the audience will have a few choices for their hosted archiving needs.


Capgemini to help push Google Apps into larger companies

Cnet News.com is reporting here that Google will use Capgemini to help big business use Google Apps Premiere.

The article says Capgemini will provide desktop and customization support so that larger businesses can get a custom experience from Google’s “commodity” application platform.

Global consulting firm Capgemini believes that GoogleApps–Google’s online alternative to Microsoft Office–appeals to more than college students and small businesses.

For Google, the arrangement helps Google Apps’ entry into large corporations, which tend to be conservative about new technology adoption.

Interestingly, Microsoft felt the need to issue their own press release and spin on the Capgemini deal, which said, among other thoughts,

…enterprise customers have voted with their wallets in consistently buying Microsoft Office because of its rich features and reliability.

It’s true Microsoft Office has very rich functionality, but the average user probably leverages about ten to twenty percent of Word’s features. Too many dials and knobs get in the way when all a user cares about is efficiently creating and sharing content – whether the content is a document, spreadsheet or presentation. Today the emphasis is on sharing and collaboration, where Microsoft Office doesn’t do so well.

Google Apps, as well as competitors like Zoho Office and Central Desktop, have a long way to go to emulate the full Microsoft Office experience, but I guess my hypothetical question is why do we need to slavishly copy the past? Just because Microsoft Office became a standard in most organizations, doesn’t mean it will reign supreme forever.

Let’s not forget, ten years ago another “office” suite was the darling of enterprise IT – but who here remembers Wordperfect Office? It was ground-breaking for it’s time – the first integrated email, calendar and task list system – and that was in 1992.

Enterprise IT is on the precipice of some subtle but far reaching changes in the way content and collaboration features are deployed to users. Heavy Windows-based and client / server applications like Microsoft Office are starting to feel bloated and dated compared to some of the new efficient web-based productivity tools. The off-line access problem is getting solved, as well as better security models and confidence is building in the idea that hosted services can meet the needs of most organizations.