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Report: Big data could help many businesses

Friday, June 22nd, 2012

Report: Big data could help many businesses

Big data is one of the major technology trends of 2012 and many businesses could benefit from its use, according to a recent report.

The study, Big Data – Extracting Value From Your Digital Landfills, found that 70 percent of respondents can envision an application for big data that would be "very useful" for their business. The report also found that 88 percent of respondents would be inclined to utilize big data storage for analysis either on-premise or in a private cloud.

Writing for the Huffington Post, Tom Silva, senior vice president of marketing and strategy at the Alter Group, said that big data could have an effect on many sectors, including education, agriculture, health and global finance.

One example Silva provided of how big data has demonstrated its value was its use during the 2010 earthquake that hit Haiti. Researchers at the Karolinska Institute and Columbia University were able to track more than 600,000 people by their cell phone SIM cards, aiding in the recovery.

With the need for an exponential amount of structured and unstructured data to be stored and analyzed efficiently, companies should take advantage of big data capabilities. 

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